firebrand

Firebrand was a client of mine. I got to hang out with Firebrand’s CJ Lauren and tour the Firebrand studios. My CEO, Mark Harrison, and I eagerly watched Firebrand from Berlin — until the house went dark and Firebrand was forced into bankruptcy when all their investors bailed on them — and us!

Firebrand Monday is on Firebrand the Monday after the Super Bowl, this Monday on ION (at 11PM every weekday night) and online at Firebrand.com. It will be the first annual "Firebrand Monday," February 4th, the day after the Super Bowl. On TV, the hour will be dedicated to major ads from the Big Game, featuring Celebrity CJs such as Reebok's "Office Linebacker" Terry Tate and Carmen Electra, who makes her Big Game debut in an ad for Hershey's "Ice Breakers."

As you see in the promotional video above, viewers watching the Firebrand Monday commercials will be treated to a series of spots featuring a parody of some of the most popular commercial icons including Mr. Clean, Mr. Peanut and the Cavemen, among others. The icons are placed on a football backdrop, either behind the scenes getting psyched up for the game, in the locker room, or huddling conspiratorially on the field. No matter how you slice it, Firebrand delivers an entertaining tribute to what has become advertising's greatest sporting event.

The Road to Firebrand starts next week on ION (at 11PM every weekday night) and online at Firebrand.com. Firebrand loves working with me because I love commercials more than I love television. I am an evangelist. This week, they’re coming down the pike with something called The Road to Firebrand, “the multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.” Check it out — it’s quite good and highlights all of our favorite stars from a lifetime of TV commercials and ads — true icons. Here are the teaser spots: Pregame, Kickoff, and Half Time. Via Chris Abraham