Popular Science Dumbs Down Memetics

Jeff Maurone nailed it when he talked about most people's only understanding of memetics and memes coming from pop culture books: "I really enjoy sociology books. I know they're bad for me, but I keep buying them: Barbara Ehrenreich, Louis Menand, Malcolm Gladwell. These books are suspect for the same reason that I've derided the recent dumbed-down books on memetics, Made to Stick: they build ideas and instruments to explain a very complicated world, a world too complicated to be accurately explained within the confines of a book less than four hundred pages." Smart guy. I hope memes.org will get a little deeper.